Data analytics techniques provide organizations with valuable insights to gain a competitive advantage. Techniques such as predictive analytics forecast future trends, while descriptive analytics summarize historical data to identify patterns. Prescriptive analytics recommends actions based on data-driven insights. Machine learning enhances data processing, enabling automation and improved decision-making. Data mining uncovers hidden correlations within large datasets, and sentiment analysis gauges customer opinions from social media. A/B testing evaluates the impact of changes in real-time, and data visualization presents complex information clearly.